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Our Story

Chai Heng Seng Sdn. Bhd. Established in 1978.

Our Story

DISCOVER THE
CHAI HENG SENG DIFFERENCE

Established in 1978, Chai Heng Seng Sdn Bhd has been a stalwart in the household products wholesale industry. Originating from Penang, Malaysia, our journey began humbly, but through dedication and passion, we have evolved into a comprehensive wholesaler, boasting a diverse array of offerings including tableware, glassware, vacuum flasks, steelware, cutlery, and more.


Over the decades, we have not only expanded our product range but also cultivated strong partnerships, securing exclusive distributor rights with esteemed household brands while establishing our own house brands. Our portfolio currently features six distinct brands - Top-Point, Dark-Hammer, My-Dot, Bos’s, Sable, and Theflas, carefully curated to cater to various market needs.

CHSSB

Milestones

1978

Chai Heng Seng Sdn Bhd (CHSSB) was founded at Beach Street, Penang, marking the beginning of our journey in providing high-quality household products to the Malaysian market.

1980

Achieved a significant milestone by becoming the sole distributor for the prestigious Sunflower and Shimizu brands, expanding our product portfolio and market presence.

1998

Relocated to a newly constructed, state-of-the-art warehouse in Bukit Minyak, enhancing our logistical capabilities and ensuring better service for our growing customer base.

2000

Launched Top-Point, our very first house brand, setting the foundation for innovation and quality in our product offerings, and establishing a strong foothold in the market.

2005

Introduced two new amazing brands, My-Dot and Sable, specializing in stainless steel ware and cutlery utensils, further diversifying our product range and catering to evolving market needs.

2010

Unveiled the new Top-Point logo, signaling a progressive branding era and reinforcing our commitment to be the very best in a competitive market.

2015

Launched the Bos's brand, introducing a new range of high-quality products to the market, and continuing our legacy of excellence and customer satisfaction.

Our Story

A DIVERSE
HOUSEHOLD PRODUCTS

At Chai Heng Seng, we pride ourselves on offering a comprehensive selection, from cherished traditional names to globally recognized brands. Our commitment to quality and exceptional customer service has enabled us to establish a formidable presence across East and West Malaysia. Our distribution network spans major supermarkets, hypermarkets, and retailers nationwide.

As we look to the future, we remain poised for further growth into international markets, promising our customers continued innovation and excellence under the Chai Heng Seng banner. While our reach expands, our core values remain unwavering - a steadfast dedication to delivering unparalleled quality, design, and customer satisfaction.

VISION

  • Establish ourselves as a premier provider of household product brands, recognized for their exceptional quality, innovative design, and unparalleled customer service.
  • Expand our market reach beyond Malaysia, tapping into international markets to share our renowned brands and commitment to excellence.
  • Lead the industry by setting new standards for quality and innovation, driving the evolution of household products.
  • Exceed customer expectations at every turn, with an unwavering dedication to delivering products and service that inspire trust and loyalty.
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MISSION

  • Consistently surpass user expectations by fostering a culture of continuous product innovation.
  • Maintain a relentless focus on superior quality across all our offerings.
  • Tailor our products and services to be customer-centric, ensuring every interaction leaves a lasting positive impression.
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